NoRal Apparel creatively integrates bold fabrication, a strong sense of individuality and elements from our endless pop culture. Grounded by traditional design philosophies with modern vision, a new wave of design is born.
A native of Kentucky, LaRon Hickerson, the designer and creator of all of that is NoRal Apparel graduated from Columbia College Chicago with a Bachelor of Fine Arts degree in fashion design.
LaRon's achievements include winning the 2002 Precious Lashley,
$10,000 fashion scholarship presented by N'DIGO publications and placing as a semi-finalist for the 2000 Victor Skrebneski Fashion Scholarship.
Featured in Fashion Explosion presented by Darius Brooks in 2002, NoRal Apparel soon after was nominated for two Chicago Fashion and Beauty Awards in 2003.
The growth of NoRal Apparel as a brand stems from the relocation to the West Coast where the line has been featured in the Los Angeles Black Business Expo, Beauty Revolution in Anaheim, Los Angeles Urban Fashion Week, Los Angeles Mens Fashion Week and more.
In November of 2005 to February 2006 LaRon alongside Melissa Rivers brought to TV Guide channel the television pilot, The Stylist. LaRon earned his first National tear sheet published in Inside TV Magazine by putting together a wild rock and roll look for Young and the Restless star Christine Williams played by Lauralee Bell.
Up to this point, LaRon had been a featured designer when it came to showcasing the line but that all changed October of 2010 when the first solo show, "2010: The Fashion Show," hit the runway. Applauded for it's fusion of fashion, video, breakdancers, electric guitar, men's, women's & plus size design. The NoRal Apparel line became known for delivering a fashion show production rather than your run of the mill runway show.
The demand for NoRal menswear was an instant response to 2010: The Fashion Show, leading to the creation of the lines second solo fashion show in 2011, M816: The All Male NoRal Apparel Fashion Show. M816 (Menswear, 8 Scenes, 16 Top Male Models) which hit the runway June of 2011 at the Aqua Lounge in Beverly Hills CA.
Television, theater & film became the lane of choice for 2012 & 2013. Product placement included: the Zane Original Cinemax Series The Jump Off, supplying select NoRal Apparel for actor Sean Riggs in the Independant film A Thin Line, and placement in the Paul Hannah directed movies, Busted and Who can I run to.
May of 2012 to present date NoRal Apparel continues to headline as the featured fashion show for Blatino Oasis - Palm Springs CA.
June of 2013 Famed author James Earl Hardy handpicked NoRal Apparel for character Raheim in the lines theatrical debut for the stage adaptation of the best selling book
B Boy Blues.
October 26th 2013, NoRal Apparel unveiled Spring/Summer 2014 at Men's Fashion Week Los Angeles. Hosted by the California Market Center - Penthouse.
June of 2016 The NoRal Apparel Vinyl Luxe Vee was featured on Rich Laru during the BET Awards - Experience.
July of 2016 The NoRal Apparel Luxe Mesh Gold Hood was featured on Brian Friedman during an episode of So You Think You Can Dance.
The line has graced the pages of several digital & print magazines including Swerv Magazine, Blake Mag, Huf Magazine and Obvious Magazine.
All garments are Sewn | Designed | Patterned
by LaRon D. Hickerson aka Ron DuWayne for NoRal Apparel